Transform Anonymous Visitors into Pre-Qualified Mortgage Leads

We’re running a 30-day test for mortgage companies to identify hidden website visitors and convert them into pre-qualified purchase or refinance leads.

Only 5 lenders accepted this month. Best for sites with 2,000+ unique visitors/month.

A diverse group of mortgage professionals in a bright office, gathered around a large digital dashboard displaying anonymous website visitor analytics. The team is engaged, pointing at conversion metrics, with cityscape windows in the background. The scene conveys discovery, teamwork, and excitement about new lead opportunities.

Your Website Is Sitting on Thousands of Invisible Borrowers

Borrowers shop heavily before they ever fill out a form.

They check rates… compare lenders… research loan types…

But 97–99% leave without ever inquiring.

You lose:

  • Purchase buyers comparing lenders

  • Refinance prospects checking rates

  • FHA/VA borrowers looking for options

  • Local borrowers searching for pre-approval

You paid to get them there — but traditional tracking can’t identify them.

Abstract visualization of anonymous website visitors as blurred silhouettes moving past a mortgage website interface, with faded data points and missed lead icons.

Identify Hidden Borrowers → Turn Them Into Pre-Qualified Leads

Our Visitor Identification + Offer System helps mortgage companies:

  • Identify anonymous visitors researching mortgages

  • Capture borrower contact information

  • Automatically send offers like:

  • “Fast 5-Minute Pre-Approval”

  • “Rate Check Without a Hard Pull”

  • “See Your Monthly Payment Options”

  • Drive them back to call, apply, or schedule a consult

All using your existing traffic.

A stylized dashboard interface showing real-time identification of website visitors, with highlighted profiles and automated offer notifications, set against a gradient blue background.
A confident mortgage broker reviewing a report with a client, both smiling as they look at a laptop showing a graph of increased leads, in a modern office with certificates on the wall.

Real Results: Case Study of a Successful Mortgage Lead Conversion

How One Lender Unlocked 120 New Leads in 30 Days

A leading mortgage company implemented our system and identified 2,400 previously anonymous visitors in just one month. With automated offers, they converted 120 new pre-qualified leads—an 18% increase in total lead volume—without increasing their ad budget.

How the Mortgage 30-Day Test Works

Traffic & Fit Check

We verify your monthly visitor volume and borrower intent.

Step 2: Install & Configure Identification

No website redesign needed.

We set up:

  • Automated offer sequences

  • Pre-approval or rate-check workflows

Step 3: Leads Are Created Automatically

Identified borrowers receive an email such as:

“Would you like to check today’s rates without a hard pull?”

Step 4: Review Your Real Numbers

You’ll see exactly how many new pre-qualified borrowers were created.

Investment: $1,500 /month

Expected: 20–40% conversion of identified visitors into leads

Mortgage FAQs

Will this run into RESPA issues?

No. You are generating your own first-party leads from your own traffic.

Does this work with my LOS or POS?

Yes — we integrate leads into GHL, and you can sync with Encompass/Blend/Arrive/etc.

Will this help with pre-approval volume?

Yes — these leads are intent-based shoppers who were researching mortgage products already.

Your Next Borrower Has Already Been on Your Website.

Start turning ghost visitors into real pre-qualified mortgage leads.

Privacy Policy | Terms

© 2025 Mortgage Success Test. All rights reserved.